Ely Rebrands Fall as "Getup"

ELY REBRANDS FALL AS  “GETUP.”

AS IN — GET UP FOR A VISIT THIS AUTUMN

               ELY, MINN. — SEPTEMBER 12, 2013 —It’s time for fall colors everywhere. But this year, America’s Coolest Small Town, Ely, Minn., is launching a campaign to encourage tourists to Getup — instead of Fall. 

               "Fall is such a negative word. And yet for hundreds of years, that's what we've been calling these post-summer months,” says Ely mayor, Ross Petersen. “Time for a change, we say, to do this season justice. With all there is to do this glorious time of year in Ely, well, we're just going to go ahead and rename it Getup."

               “We know we’re messing with a tradition that dates back hundreds of years. We know there are potential astronomical and meteorological implications with renaming a season,” adds Petersen. “But really, it’s bad karma. Temperatures fall. Leaves fall. Let’s turn it around.”

               So Getup to Ely and experience its stunning bright orange, reds and yellow foliage. Enjoy uncrowded lakes and easy permits in the BWCAW, as well as great hiking, biking and bird watching. The days are warm, the nights are cool and everything slows down a pace or two.

               “In years past, we’ve told the story of Ely’s "legendary" leaf painting family, the Zueniks.We have a lot of fun pulling tourists’ legs in Ely,” says Petersen. “But this is no joke. It’s truly time to Getup here before the snow flies — and experience the opposite of Fall. What a downer. Fall. Who thought of that, anyway? Getup already!”

               Get up to Ely, named “Coolest Small Town in America” by Arthur Frommer’s Budget Travel; and to book a vacation that’s less than four hours from the Twin Cities, visit www.ely.org.